The origin of our name goes back to our founder’s childhood, when he ate “mango biche” outside his school, as a snack. That is when he fell in love with this fruit, as mango are considered one of the finest fruits worldwide, based on flavor, texture and versatility: it blends well with almost any ingredient and can be enjoyed in multiple ways. The word king represents the highest authority. As a brand we want to rule our category, setting the highest quality standards and stand out from the competition.

This means the set of attributes, characteristics and benefits clearly attractive to the target MANGO KING customers.